London’s Big Names Sign Up To Consumer Shows

Great news for consumers the British Fashion Council is to host consumer fashion shows for the public over London Fashion Weekend this February, which takes place immediately after the London Fashion Week ready-to-wear shows finish.

Emilia Wickstead, Temperley London, Holly Fulton and Mary Katrantzouare the houses that have been selected to showcase their autumn/winter 2016 collections on the runway, which will happen two to four times per day, reports WWD, with each showing on a separate day. They follow in the footsteps of Christopher Raeburn, House of Holland, Issa and Peter Pilotto who took part in the four-day event in September.

Backstage at spring/summer 2016 Mary Katrantzou
Picture credit: Indigital
Holly Fulton spring/summer 2016
Picture credit: Indigital

The announcement comes at an interesting time for the industry as it looks to experiment with integrating the consumer more to capitalise on spending power. Earlier this month we reported that the CFDA had employed Boston Consulting Group and Alibaba to investigate various options to shake up the current fashion-show format and involve the customer more – the results of which are pending.

source:Vogue News